Selling a real estate property is never a piece of cake – especially if it’s an old home. Finding a buyer in a highly competitive market is hard since you’re up against new properties. Your home, as well as your selling strategies, have to stand out in order to attract buyers.
Now, here’s a concept: Six personas, one seller. If you’re selling your home, consider using these six technical and fundamental approaches in order to win a home buyer.
Approach #1: The Advertising Strategist
The more viewership, the more chances of attracting buyers, right? Today, getting your post seen by a wide scope of readers is a lot easier with the help of the internet.
Based on the studies conducted by the National Association of Realtors in 2012, 90% of home buyers searched online during their home buying process. Promoting your property through different online selling sites and social networking sites like Facebook. Twitter, Instagram, and Youtube can help draw potential buyers in no time.
But that doesn’t mean you’ll disregard old media. In addition to putting your ads online, you may have your ad posted on walls – literally, or have them published in property finder magazines. Old folks, looking for their retirement homes, and other people who don’t have access to digital media might be interested.
Approach #2: The Storyteller
Every seller has to be a good storyteller at some point.
Talk about the structure, as well as the inspiration for the home’s design. Moreover, talk about the backstory of the house on a more personal level; like the memories shared in the house’s four walls as well as the reasons for selling.
Be honest but not too vocal. Is it because of a financial problem or a more personal situation? Is the house infested by pests or even unwanted entities? Do the neighbors have unfavorable manners? As early as possible, break the misconceptions that your buyer might throw against you then follow them up with a more positive approach by emphasizing the features of your home that are worth the cost.
Approach #3: The Photographer
Of course, words are not enough to entice your buyers. Take them on a visual journey through photos.
Highlight the amazing features of your home, like the jaw-dropping staircase or the wide, green patio. Aside from using a professional camera, you may also learn several real estate photography tricks to glam up your property listing photos.
If still images aren’t enough to sell your space, you can also create a video. Take viewers inside your beloved home through moving images to help them visualize how it feels to be residing in your property. Include shots of the amenities, the commercial areas nearby, as well as the warm and inviting people in the neighborhood.
Approach #4: The Party Host
One of the most effective ways of drawing in more clients is by inviting them to your place. Throw an open house party to introduce your home to visitors who might be interested in buying your property.
Turn your garage or front lawn into an interesting social gathering place, like an art exhibit, a tea or coffee house, or a public auctioning event. The goal is to drive people from different walks of life. Once they’ve enjoyed what you prepared for them, subtly introduce the purpose of your event: to sell the property. Some of them will come and go while some might sit for a while and talk about their interest in your property.
Approach #5: The Gift Giver
Nobody can resist freebies, right? So make an offer to the buyer: If you buy this house, some of the new and slightly used appliances and pieces of furniture are yours.
Yes, other sellers have already been doing these but what will make you stand out is the quality of your giveaways. You may leave quality belongings like your barely used couch, flat screen TV, refrigerator, air-conditioning units, and bed frames. If you or someone you know is capable of renovating and furnishing the home, sweeten your deal by offering them discounts should they hire you.
Approach #6: The Interior Designer
When the house looks like a “ready-to-move-in” one and you set a reasonable price, then there are no other reasons why your buyer won’t purchase it.
Spruce up your home for potential buyers to set it apart from other low-cost competitors. Before listing your home and inviting people, make sure that your house is presentable and the problems that may keep your buyer from saying “yes” are already settled.
Firstly, check the fundamentals including the electrical, plumbing, heating, and cooling systems. Do a general cleaning as well. Repaint and polish the walls, ceiling, floors, and cupboards. Secondly, design your interior. Avoid going overboard with interior design and forcing your personal touches. Stage every room and keep the design pristine and neutral to help buyers picture how it will appear once they place their own furniture in your space.
Doing these will leave a good impression to your buyer and will make them consider moving in right away.
Author Bio: Carmina is a resident writer for Wincrest Home Builders, one of NSW’s most experienced and well-renowned home builders aiming at building and designing modern family homes in Sydney, Newcastle, the Central Coast, and the Hunter.